Introducing “Not A Perfume” by Juliette Has A Gun, a revolutionary fragrance that challenges the conventions of modern perfumery. Launched in September 2010, this unconventional scent defies traditional norms, offering a unique olfactory experience for women who dare to be different.

At the heart of this fragrance is Ambroxan, a key ingredient with a molecular formula of C16 H28 O. Ambroxan, originally developed by Firmenich in the 1950s, was created as a cost-effective alternative to the rare and expensive grey amber often used in perfumes. In “Not A Perfume,” Ambroxan takes center stage, showcasing its versatility and captivating scent profile.

This non-perfume is a provocative declaration, emphasizing its deviation from the traditional fragrance landscape. Unlike conventional perfumes, “Not A Perfume” is a composition solely crafted from molecules, making it the only fragrance without allergens. This revolutionary approach ensures that wearers can revel in its scent without any concerns of allergies, making it an inclusive choice for all.

Juliette Has A Gun’s “Not A Perfume” is a fragrant paradox, built on contradictions that intrigue and captivate. It challenges the boundaries of what a perfume should be and invites you to explore the world of scent in a whole new light.

This groundbreaking fragrance is available in two characteristic flacons, 50ml and 100ml, allowing you to choose the perfect size to match your lifestyle. Whether you’re an enthusiast of minimalist elegance or an individualist looking to make a statement, “Not A Perfume” by Juliette Has A Gun is a scent that transcends tradition and redefines your fragrance journey. Embrace the extraordinary, experience the unexpected, and indulge in the aromatic wonder that is “Not A Perfume.”